Sharjah Coop has been recognized for its innovative use of technology, winning two titles at the Middle East Technology Excellence Awards 2025. The supermarket chain was awarded for its achievements in the Personalisation – Retail and Big Data – Retail categories, celebrating its successful adoption of artificial intelligence (AI) and data-driven solutions.
AI-Powered Personalization and Business Growth
Sharjah Coop’s AI-powered platform has been a key factor in its success. By analyzing over 2.3 million monthly interactions, the company has gained a comprehensive understanding of its 280,000-plus customers. This has led to impressive results, including a 33% increase in customer lifetime value and a 20% rise in customer retention rates. The platform also contributed to a 49% surge in e-commerce revenue and a 50% reduction in customer acquisition costs.
A Commitment to Smart Retail
In addition to its personalization efforts, Sharjah Coop developed a centralized operating system to combine all its data—from sales and inventory to customer behavior—into a single platform. This system provides real-time insights for optimizing the supply chain and making better decisions. According to Faisal Khalid Al Nabodah, Manager of Marketing and Public Relations, these awards reflect the company’s commitment to using cutting-edge technologies to enhance the shopping experience and strengthen Sharjah’s position as a hub for smart and sustainable retail.
