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Do Personalized Supplements Really Work? A Look at a Growing Trend in the UAE

Personalized supplements are gaining traction in the UAE as an alternative to the traditional “one-size-fits-all” approach to wellness. Companies like Bioniq, which operates in the UAE, use blood tests and lifestyle data to create custom-tailored supplement plans. This approach is based on the idea that every individual’s body is unique and therefore requires a specific “cocktail” of vitamins and minerals to achieve optimal health.


The Science Behind Personalization

The core of personalized supplementation lies in data-driven analysis. Bioniq, a company backed by football stars like Cristiano Ronaldo, uses an AI-driven algorithm to analyze a person’s blood biomarkers, diet, sleep, and stress patterns. This allows the system to pinpoint exact nutrient deficiencies and create a customized formula delivered in a simple, easy-to-take format. Periodic blood testing is recommended to ensure that the supplements continue to meet the individual’s changing needs over time.

The Dangers of Over-Supplementation

Experts warn that taking too many supplements can be dangerous. Over-consuming certain vitamins, particularly fat-soluble ones like A, D, E, and K, can lead to toxicity. Excess vitamins can also interfere with medications. While personalized supplements aim to avoid these risks by providing only what the body truly needs, dietitians emphasize that a good diet should always be prioritized alongside any supplementation.

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